Competitor Analysis Reports
Handling Equipment
Tailift vs. Hyster

Tailift vs. Hyster

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Basic Information

Tailift

  • Founded in 1973 in Taichung, Taiwan (originally Lin Da Industry).
  • Market leader in Taiwan for forklifts and material handling equipment.
  • Became part of Toyota Industries Group in 2015.
  • Offers a comprehensive line of internal combustion and electric forklifts, lithium battery forklifts, pallet jacks, stackers, reach trucks, order pickers, and VNA articulated forklifts.
  • Headquarters: Nantou City, Nantou County, Taiwan; global presence with production/R&D in Taiwan and China and subsidiaries in the USA.
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Hyster

  • Founded in 1929 in Portland, Oregon (originally Willamette-Ersted Company).
  • Expanded from logging machinery to a full range of material handling equipment.
  • Now part of Hyster-Yale Materials Handling, Inc., headquartered in Cleveland, Ohio.
  • Global operations and distribution; nearly a century of industry experience.
  • Known for robust and innovative solutions in material handling.
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Awards

Tailift

  • National Enterprise Innovation Research Award (Ministry of Economy, Taiwan)
  • National Leading Product Award
  • Taiwan SMEs’ Innovation Award
  • Multiple domestic and export sales championships
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Hyster

  • 2023 GOOD DESIGN Award (H40-70A forklift series)
  • 2025 BIG Innovation Awards (hydrogen fuel cell-powered ReachStacker)
  • Multiple 2024 sustainability awards (hydrogen ReachStacker)
  • 2023 Product of the Year Awards (J230-360XD36/48 electric, H40-70A ICE forklifts)
  • 2023 Edison Award (Hyster Reaction safety tech)
  • Annual ‘Dealer of Distinction’ awards
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Certifications

Tailift

  • CE certification for all forklift models
  • ISO 9001 certification
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Hyster

  • EPA-certified internal combustion engines
  • GSA certified company
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Key Features

Tailift

  • Broad range: diesel, electric, lithium-ion forklifts (1–10 tons).
  • Toyota production philosophy for quality and efficiency.
  • Full AC controllers, low maintenance, low noise (electric models).
  • Custom OEM/ODM services.
  • Focus on reliability, innovation, and versatility.
  • Recognized for high performance and award-winning innovation.
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Hyster

  • Wide product portfolio: IC forklifts (pneumatic/cushion), electric (3/4-wheel), high capacity trucks, container handlers, pallet trucks, stackers, tow tractors, reach trucks, order pickers, VNA trucks.
  • Advanced tech: operator assist, telematics, automation, electrification.
  • Industry-specific solutions for warehouses, ports, manufacturing, etc.
  • Strong focus on productivity, safety, and efficiency.
  • Global dealer network and value-added support (parts, maintenance, training).
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Featured Products

Tailift

  • Electric Counterbalance Forklifts: FB15–FB30 series (3/4-wheel, for tight spaces).
  • FBL Series Electric Forklifts (Li-ion): FBL15–FBL35.
  • Internal Combustion Pneumatic Tire Forklifts: 9L Plus II PFD18–36, PFD70.
  • FG/FD Series IC Pneumatic Tire Forklifts: FG15–FG35, FD15–FD35.
  • Cushion Tire Forklifts (IC): For confined warehouse/factory spaces.
  • 3-Wheel/4-Wheel Electric: 7L-FBT15–18, 7L-FB25C.
  • ZFBT18/ZFBT20 Li-ion Electric: Advanced lithium display, energy efficiency.
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Hyster

  • Counterbalanced Lift Trucks (Electric & ICE): Hyster Tracker telemetry standard.
  • High-Capacity Electric Forklifts: J230–400XD Series (lithium-ion, configurable).
  • Container Handlers: H40-52XM-16CH (stacking containers 3–5 high).
  • Heavy Duty IC Pneumatic Tire Forklifts: H210–250XD48/H300–360XD.
  • Electric Tow Tractors & Tuggers: Ergonomic, energy-efficient.
  • Electric Forklifts: E80–120XN series.
  • Pallet Stackers: W25–30ZA2–W40ZA.
  • Reach Trucks: R2.00–3.00EX 2 series.
  • Technology Solutions: Automation, robotic forklifts, fleet management.
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Marketing Focus

Tailift

  • Emphasizes global manufacturing leadership and innovation.
  • Wide product range for industrial/commercial customers (1–16 tons).
  • Highlights international certifications and award-winning products.
  • Targets dealers/distributors and end-users seeking reliable, scalable solutions.
  • Promotes OEM/ODM partnerships for customized needs.
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Hyster

  • Focus on application-tailored, high-quality forklifts and equipment.
  • Stresses lowest cost of ownership and value.
  • Targets industries needing robust, durable equipment (logistics, manufacturing, ports).
  • Highlights sustainability (electric/hydrogen trucks), driver comfort, and customer-centric approach.
  • Emphasizes global network and expertise in intense operations.
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Technical Strength

Tailift

  • Integrates Toyota Production System (TPS) and ISO standards.
  • Advanced production lines and rigorous testing for quality and efficiency.
  • Broad expertise: IC forklifts, electric (including Li-ion), pallet jacks, stackers, reach trucks, VNA articulated forklifts.
  • Continuous innovation and strong global reputation for durability and performance.
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Hyster

  • Over 130 lift truck models; capacity range from 2,000 to 105,000 lbs.
  • Award-winning designs and advanced ergonomic features.
  • Proprietary technologies: Variable Power Technology™, RFID logistics, Hyster Tracker telematics.
  • Leading innovation in automation and configurable high-capacity electrics.
  • Supported by a large, experienced dealer network.
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Environment / Society / Governance

Tailift

  • Investment in zero-emission lithium-ion forklifts (Z2000 series).
  • Focus on energy-saving and efficient electric lift trucks.
  • No detailed public info on broader social or governance initiatives.
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Hyster

  • Recognized with EcoVadis bronze medal for sustainability.
  • Strategic ESG initiatives aligned with long-term business objectives.
  • Annual Corporate Responsibility Report; focus on social, environmental, and economic health across value chain.
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OEM / ODM / White Label Support

Tailift

  • Offers clear support for both OEM and ODM partnerships.
  • Custom arrangements for global forklift/material handling partners.
  • No indication of white label services.
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Hyster

  • No public information available regarding OEM/ODM/white label support.

Pricing

Tailift

  • No public pricing information available.

Hyster

  • No public pricing information available.

Testimonials

Tailift

  • No publicly available testimonials found.

Hyster

  • Nucor Steel Arkansas improved safety and efficiency using Hyster’s ReachStacker with a coil handling attachment—loading up to 10 times as many railcars per day and enhancing operator safety.
  • Source
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