Competitor Analysis Reports
Machine Parts
Oriental Motor U.S.A. Corp.

Oriental Motor U.S.A. Corp.

Website

https://www.orientalmotor.com

Basic Information

Oriental Motor U.S.A. Corp. is the U.S. subsidiary of Oriental Motor, a company that originated from Japan in 1885 making handmade motors. Their product range includes AC motors, speed controllers, position control devices, mechanical motion products, and thermal management solutions. Oriental Motor U.S.A. Corp. was established in 1978 and is headquartered at 570 Alaska Avenue, Torrance, California, with an international sales and service presence spanning North America, Europe, and Asia. The company provides solutions for conveyors, linear motion, rotational mechanisms, and cooling applications in the industrial automation sector.

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Awards

No specific awards are listed for Oriental Motor U.S.A. Corp.

Certifications

Oriental Motor U.S.A. Corp. is certified to ISO9001 (Quality Management) and ISO14001 (Environmental Management) standards. Multiple Oriental Motor plants, including those in Tsuruoka, Tsuchiura, Takamatsu, Soma, Kashiwa, Tsukuba, plus the Torrance and Chicago plants in the U.S., have acquired certifications for ISO9001, with some also certified for ISO14001.

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Key Features

  • Wide product range of over 50,000 items, including stepper motors, brushless DC motors, linear actuators, actuators, servo motors, SCARA robots, and gear motors.
  • Products designed for precise positioning, high efficiency, and reliability, suitable for applications in medical devices, semiconductor manufacturing, and food packaging.
  • Specialized solutions such as:
    • Rolled ball screw linear actuators for high-precision repetitive positioning (accuracy ±0.01 mm)
    • Flat type stepper motors with encoders for compact applications
    • Hybrid step-servo motors (AZ Series) with advanced features like hollow shafts for air suction and planetary gear options for zero backlash
    • Complete 360° SCARA robots for automation and dust-protection
  • Strong technical support, including motor sizing tools, selection guides, and application engineering assistance.
  • Emphasis on automation efficiency, modular automation concepts, and efforts towards carbon neutrality in their product applications.
  • Fast global delivery and a highly specialized support system.

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Featured Products

  1. Rolled Ball Screw Linear Attachment: Designed for stepping motors, this linear actuator attachment provides high-precision positioning (±0.01 mm) and is suitable for demanding automation applications. Learn More

  2. PKP Series Flat Type with Encoder: Compact 2-phase stepper motors featuring built-in encoders. Available in both round shaft and geared formats with two frame sizes for space-constrained applications. Learn More

  3. AZ Series Hybrid Step-Servo Motors (Hollow Shaft & Connector Type): Hybrid motors combining stepper and servo technologies for closed-loop control. The hollow shaft model allows integration for air suction and rotation mechanisms; connector type models offer various cable outlet directions and compact frame options (85/90mm). Learn More

  4. DGII Series for UR+ and FANUC: Rotary actuators compatible with Universal Robots (UR+) and FANUC, designed for multi-axis applications, precise motion, and integration with robotic platforms. Learn More

  5. BL 750 W Brushless DC Motors: High-power brushless DC motors designed for advanced automation, offering efficient and quiet operation suitable for a wide range of industrial uses. Learn More

  6. OVR Series SCARA Robots (including Full 360° Type): Small 3-axis SCARA robots for automation, featuring models with full 360° reach, high load capacity, dust protection, and longer strokes for increased flexibility. Learn More

  7. New Planetary Geared Type in AZ Series: Stepper motors with planetary gear mechanisms for superior precision and zero backlash, supporting high-speed applications with gear ratios from 5:1 to 10:1. Learn More

Other highlights:

  • Oriental Motor offers over 50,000 product types worldwide, focusing on small industrial precision motors.
  • Application areas include medical devices, semiconductor manufacturing, food packaging, and factory automation.

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Marketing Focus

Oriental Motor U.S.A. Corp. markets a wide range of compact fractional horsepower electric motors, actuators, drivers, and network products targeted primarily at machine builders across multiple industries. The company’s marketing emphasizes reliable motion control solutions tailored for key industrial sectors, including medical devices, semiconductor manufacturing, food packaging, conveyors, linear and rotational motion, and other automation needs. Their product portfolio, with over 50,000 standard products, highlights versatility and a commitment to meeting diverse automation demands. The company also focuses on providing comprehensive service and educational support to customers from initial consultation through after-sales service.

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Technical Strength

Oriental Motor U.S.A. Corp. demonstrates significant technical strength in motion systems with a broad portfolio of around 50,000 products, including stepper motors, servo motors, AC and brushless DC motors, linear/rotary actuators, network communication products, and cooling fans. Their products are widely applied across medical, food packaging, semiconductor, factory automation, robotics, environmental, and automatic guided vehicle industries.

Technologically, they offer proprietary solutions like the αSTEP closed-loop stepper motor system, which combines the reliability of open-loop stepper control with the precision of closed-loop servo control for highly accurate positioning and error correction. The company emphasizes continuous innovation and quality, conducting R&D both in Japan and the United States, and was the first in Japan to standardize compact motors. Their FLEX concept allows for easy integration with industrial networks, providing scalable automation solutions. Oriental Motor also focuses on energy efficiency, rapid customization, and fast delivery, supported by a global service and technical support network.

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Environment / Society / Governance

Oriental Motor U.S.A. Corp. emphasizes environmental, social, and governance (ESG) measures focused primarily on environmental conservation. Their efforts include energy savings through the development of high-efficiency, compact motors, conservation of natural resources by promoting longer product life and reducing materials used, and strict control over chemical substances in products. The company adheres to international standards such as IEC 62474, and prioritizes ‘Green Procurement’ to minimize environmental impact.

They comply with multiple global regulations, including:

  • Canada’s Prohibition of Certain Toxic Substances Regulations (phasing out BNST)
  • EU RoHS Directive (restricting hazardous substances)
  • EU REACH Regulation (chemical substance management)
  • China’s Measures for Administration of Pollution Control of Electronic Information Products Act, ensuring proper labeling and control of hazardous substances

Implementation of ISO 9001 and ISO 14001 standards for quality and environmental management is also a core practice.

No detailed information was found on specific social or broader corporate governance initiatives.

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OEM / ODM / White Label Support

No information found regarding OEM, ODM, or white label support for Oriental Motor U.S.A. Corp.

Pricing

Oriental Motor U.S.A. Corp. does not display fixed pricing, plans, or tiers directly on their public website. According to their official FAQ, pricing and lead time for products can be found by entering the specific item into their ‘Site Search’ or submitting a ‘Request Quote’ on their website. Customers can also contact customer service or submit an email request for pricing details. No general pricing plans or tiers are published online.

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Testimonials

“I have been a loyal customer of Oriental Motor U S A CORP for years, and I must say they never disappoint. The products are top-notch, and the customer service is excellent. The staff is always willing to assist and provide helpful recommendations. The company’s commitment to quality and customer satisfaction is truly commendable. Oriental Motor U S A CORP is my go-to supplier for reliable motor solutions.”

“Oriental Motor U S A CORP is a trustworthy company that offers exceptional motor solutions. I have been a customer for many years and have always been impressed with their products and customer service. The staff is knowledgeable and friendly, making the buying process seamless. I have no hesitation in recommending Oriental Motor U S A CORP to anyone in need of reliable motors.”

“I recently purchased a motor from Oriental Motor U S A CORP, and I must say I’m impressed. The product arrived on time and in excellent condition. The motor is powerful and operates smoothly. It exceeded my expectations. Moreover, the customer service was outstanding. The staff was friendly and provided me with all the information I needed. I’m a satisfied customer!”

“The products offered by this company are top-notch. I have been purchasing motors and related components for my business for years, and Oriental Motor U S A CORP never disappoints. The quality is exceptional, and the prices are competitive. The customer service is also outstanding, always ready to assist with any questions or concerns. I highly recommend their products to others.”

“Oriental Motor U S A CORP has been my go-to supplier for motors and motor-related products for several years. Their range of products is vast, and the quality is consistently high. The customer service team is knowledgeable and always helpful. They go above and beyond to ensure customer satisfaction. The company’s commitment to excellence is evident in everything they do. I highly recommend Oriental Motor U S A CORP!”

More testimonials can be found at the source:

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