Brady People ID
Website
Basic Information
Brady People ID, originally founded as Comprehensive Identification Products (CIPI) in 1966, is headquartered in Massachusetts, United States. The company specializes in identification, safety, and security solutions, and holds patents in medical equipment and related software. CIPI was acquired by Brady Corporation (NYSE: BRC), a global manufacturer of workplace identification and safety solutions based in Milwaukee, Wisconsin. Following the acquisition, CIPI merged with JAM Plastics to become Brady People ID. Brady People ID is recognized for its broad range of identification products and serves as a key brand within Brady Corporation.
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Awards
No awards are listed for Brady People ID.
Certifications
Brady People ID holds an ISO 9001:2015 certification.
Source: ISO 9001:2015 Certificate (PDF)
Key Features
Brady People ID is a leading global manufacturer and distributor of identification, security, and promotional products. Their offerings include:
- A complete line of over 3,000 ID accessories and solutions, including TEMPbadge® expiring badges and advanced secure access products.
- Strong customization capabilities and direct-from-source pricing.
- Manufacturing facilities in North America and China for fast delivery and extensive inventory.
- Innovative modular design solutions such as the SlimReel™ System, combining lanyard and badge reel functionality.
- Commitment to quality, compliance, and industry-specific solutions, including visitor management and smart card technology.
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Featured Products
Brady People ID offers a comprehensive range of identification, security, and promotional products serving markets such as public relations, marketing, healthcare, and original equipment manufacturing. Their primary products include:
- Badge Holders: Multiple materials and sizes for conventions and large meetings.
- Badge Reels: Various styles and colors, customizable for branding.
- Code® Barcode Readers: Scans barcodes of any size and condition with fast decoding.
- Components: Lanyard end fittings, breakaways, clips, chains, etc., for assembling ID products.
- ID, Access, and Role Recognition Cards: Standard ID cards, custom credentials, oversized cards, access cards, and Badge Buddies.
- Lanyards: Several styles, customizable for promotion or schools.
- Luggage Accessories: Luggage straps, loops, and customizable tag holders.
- Printers, Software & Supplies: Card printers, supplies, and photo ID software.
- Strap Clips: Affordable solutions for attaching badges.
- Visitor Management Products: Patented TEMPbadge™ expiring badges and visitor management software like TEMPbadge VMS and PassagePoint™.
- Wristwear: Wrist coils and UBand™ contactless wristbands with proximity card functionality.
Brady People ID stands out for their standard and customized identification solutions, manufacturing capacity, and one of the industry’s largest inventories.
Source: Our Products
Marketing Focus
Brady People ID’s marketing emphasizes:
- Manufacturing and distributing identification, promotional, and security products.
- Strong customization and industry-specific solutions.
- Supporting partners in brand-building, retail readiness, and product innovation.
- Quality, US-based support, and high manufacturing standards, including overseas operations.
- Collaboration with partners by providing training, marketing collateral, and custom solutions.
Target audiences include:
- Identification and security product suppliers/retailers.
- Marketing and advertising agencies (custom promotional products).
- OEMs (components for finished goods).
- Retail supply companies (big box stores, national chains).
- Healthcare/medical supply companies (ID & security in hospitals).
Source: Who We Serve
Technical Strength
Brady People ID specializes in manufacturing badge reels, badge holders, self-expiring ID badges, and other identification accessories. They also offer PVC card printers and related supplies.
Key technical strengths:
- Portfolio of 9 patents, including innovations in medical equipment and software.
- Compatibility with healthcare applications and technological integration.
- Approximately 100-250 employees, headquartered in Massachusetts.
- Strong manufacturer of specialized identification products.
Source: Patsnap Company Profile
Environment / Society / Governance
Brady People ID demonstrates a strong commitment to ESG principles, especially social responsibility and ethical labor standards. The company operates factories in the US, Mexico, and China, maintaining the highest US standards for manufacturing, environmental safety, and social responsibility.
Key ESG commitments:
- Prohibition of forced and child labor.
- Fair pay and benefits exceeding local legal requirements.
- Ethical working hours and humane treatment.
- Clear, respectful disciplinary policies.
- Encouragement for partners to adopt ethical and equitable business practices.
Read more and access their ESG report: Why Our Commitment to Ethical Labor Practices Matter
OEM / ODM / White Label Support
Brady People ID supports OEM and ODM services, including:
- Custom manufacturing of components and products per OEM requirements.
- Extensive custom branding and private label options (lanyards, badge reels, badge holders, etc.).
- Bringing new product ideas to market, with full control over customization and branding.
Source: Custom Products
Pricing
Brady People ID prices products individually (no subscription or bundled plan). Pricing varies by distributor and order quantity.
Sample prices (USD):
- Luggage Tag Pouch: $0.08
- Drivers License Pouch: $0.08
- ID Card, blank: $0.44
- Badge Holder: $0.30 – $1.70
- Strap Clips: $0.12 – $0.24
- Plastic Badge Reels: $1.47 – $2.06
- Lanyards: $0.46 – $0.73
- Badge Clips: $0.16
- Bradyprox Cards: $3.85 – $4.18
Source: iAccessControl Brady People ID Pricelist
Testimonials
Source: Partner Testimonials
“Brady is and was a well-recognized and established name in the industry, and it was a very clear choice for us to use your products. Offering such a diverse accessory and product line and having such a large catalog of items. Most everything is customizable and it makes it easy to find something our customers will order on a continuing basis.” — Jolie Fahey, Marketing Coordinator – Higgins Corporation
“Nobody can touch Brady’s prices. Brady has definitely done a great job on creating new products that fill a need. There is very little that I sell that’s not from Brady because… Brady sees a need and says ‘let’s create something new,’… You move along and stay current that way. I love the quotes that come by email… Your quotes make a lot of sense. I love it when I ask for a custom lanyard quote and it shows everything from 100 pieces to 10,000 pieces, which is fantastic… Brady provides all of that information right away.” — Rob Tinga, Sales Manager – Nissetowa ID
“Whether I need a special order item delivered on a tight timeline or expert advice for an upcoming bid, I know I can count on the customer service team at Brady People ID! … Brady People ID is one of those partners that always stands behind me with excellent service, support and a team of customer service representatives that know me by name and are always friendly. I recommend Brady People ID to anyone who asks.” — Western Canada reseller, partner over 5 years
“Brady People ID’s ability to produce ultra high quality custom printed products with lightning fast production turnaround allows us to service our clients quickly and professionally, a service that we couldn’t offer through other manufacturers.” — Northeastern United States reseller, partner over 15 years
“…customer service contacted our admin staff to triple check the order being placed, as the re-order did not match their records… Thankfully, customer service at BPID took the time to review the order and reach out…disaster averted!” — Southeastern United States reseller, partner over 20 years
“…needed these custom lanyards in less than 1 week… [My sales rep] worked with me to find a way to expedite the order, arranged for overnight air freight shipping directly to my customer and communicated with me every step of the way to ensure the product was completed and delivered on time. Brady made me look like a hero and my customer was thrilled!” — Southwestern Canada reseller, partner over 5 years
“…requested they send out some samples directly to the customer via blind shipping. To our amazement, Brady People ID shipped out the samples the same day… We had a PO in hand shortly after! Brady People ID went the extra mile for us, allowing us to gain a new customer as an end result.” — Southeastern United States reseller, partner over 20 years